Why Your Salon Needs
an Internet Strategy

Who is Online. 70% of all adults in the US access the Internet. Young people rely on the Internet more than any other medium for information and spend more time on the Internet than radio, TV or print media

Internet Influence on Retail Sales. 40% of all retail sales are influenced by information obtained on the Internet Internet

Influence on Salon Services. There are over twenty million online searches each month for salon and spa services and for information about hair and skincare.

There are three core components to
a Successful Internet Strategy

Traffic. Having a website with no visitors is like throwing a party and not inviting anyone. There are several easy steps for getting potential and existing clients to your website.

Content means all of the Wesbite images and information that establish consumer expectations about an instore visit.

Commerce includes all of the interactive applications that make visitors stay longer on a website, interact more, and buy more, including services and products online. The more interactive a site is, the more likely it is that visitors will return.

Fiction and Fact About the Internet

Fiction: Interactive marketing is about Online transactions
Fact: Interactive marketing's biggest potential is about driving sales inside salons and spas.

Fiction: The Internet compromises the intimacy and "personal touch" fostered in salons and spas.
Fact: The Internet enables personalized, one-to-one communication of timely, relevant and targeted information

Fiction: Internet sales and Instore sales are a zero sum equation. Internet sales drive instore sales down.
Fact: Customers who shop online are more likely to buy more instore. Internet sales drive up instore sales.

concept heaven

concept heaven is an interactive media company, providing integrated technology applications to salons and spas. Our mission is to build value for our clients by systematically improving the way spas and salons acquire, retain and expand customer relationships. With a team of seasoned professionals, we build Internet-based platforms that enable our clients to create and broadcast their brand identity as well as sell their services and products to current and potential customers. concept heaven is an invaluable knowledge resource of the latest developments in interactive media marketing. concept heaven establishes a customized plan for each client that includes Website design and construction, traffic acquisition and analysis, interactive marketing campaigns, state-of-the-art e-commerce and sophisticated customer relationship management systems.